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The Adsense Concept
Sabian1982 asked:
So what is Adsense and what can it do for me?
Adsense (and other similar advertising solutions from search engines such as Yahoo and MSN) are regarded as being the new method for passive online money making. Adsense provides a way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their sites and hence earn money.
Unlike link exchanges and rotating banners, Google Adsense ads relates to what your visitors came to your site to read about each advert that is displayed is specifically tailored to the keyword content of the specific page. This obviously means that you now have a way to improve your sites page content and potentially make some money.
Quite simply Google Adsense gives you the ability to earn advertising revenue from every single page on your website with a minimal investment of your time!
In addition to providing both text and image based adverts (known as ‘Adsense for content’), Adsense has two additional features that you can integrate into your web pages to provide your site visitors with more opportunities to earn you money ‘Adsense for Search’ and ‘Referrals’.
Adsense for Content
Probably the most popular Adsense product, ‘Adsense for Content’ displays ads that are targeted to your sites unique content. Adverts take the form of an Ad Unit, which contains either text ads, image ads or both and Link Units where each link unit displays a list of topics that are relevant to your page.
For a full visual list of Adsense advert styles visit: https://www.google.co.uk/adsense/adformats
So what kind of adverts get displayed on your site? As mentioned before, that’s what sets Adsense apart from the competition you don’t have to decide, Google does it for you!
Adsense always delivers relevant ads that are precisely targeted to each specific page. For example if you had a site dedicated to your pet dog, Google will send you ads for that site or specific page that relate to pet food, dog collars and other dog related products and services.
Adsense for Search
Integrating a Google Search box onto your site not only allows your visitors to search your website but it also provides a quick and easy search tool for surfing the web. As with ‘Adsense for Content the search results produced by your on site search box contain adverts relating to that specific search. When an advert gets click it earns you some more money. In effect and in my opinion, it’s a poor mans site search tool which has the added benefit of earning you some additional revenue.
Referrals
As with many large online organisations and business, promotion is an excellent method of getting new customers and visitors. Google is no exception and through Adsense you can help promote Google whilst also earning some cash.
The referrals section of Adsense gives you the ability to actively promote (on your website or web page) the Google Adsense, Google Adwords, Firefox plus Google Toolbar, Google Pack and/or Picasa (Photo organisation software). In much the same way as Adsense Content, every time a referral link is clicked on your site it earns you some more money.
What you really need to know…
Unlike other banner and link related websites, Google has no strict criteria for acceptance into the Adsense program, and Adsense doesn’t require your site to have a minimum traffic requirement. The only criteria that you must stick to is their strict standard of ‘acceptable content’ requirements which basically means read their terms and conditions before you sign up. Failure of their guidelines would simply mean you’d lose your Adsense account and any raised revenue within it.
Check out www.google.com/adsense/faq for more detailed information.
In the next article I’ll be looking in more detail at ‘Adsense for content’, answering the questions, What can Adsense do for me? What kind of adverts will appear on my site and How do I get started?
How To Make More Money With Google Adsense
Jeff Flow asked:
This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.
Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.
Here are several ways to increase traffic to your pages:
-create more web pages, with relevant, focused content
-create more links to your web pages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the ‘resource box’ at the end of each article, and submit them to article directories
Increasing traffic to your adsense websites is the best adsense trick.
The next area that will improve your earnings are increasing your ‘Clickthroughs’.
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can’t dictate which google.com Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.
For example, if every page of your site is about fishing, and the word ‘fishing’ appears several times on every page, its likely that your Adsense website ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.
The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
The next way to make money with Adsense income to generate effective CPM.
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.
Although Google doesn’t release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.
There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
So now you have the basics of increasing your Adsense income. Here is the basic formula:
-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.
You can also find some resources about Google Adsense. Get an adsense ebook or join an adsense forum. Increasing your adsense revenue is going to take time and consistent and diligent work. Keep focused and don’t get discouraged. Use these Adsense tips and watch your income grow. God bless you. Jesus loves you.
