One Comment on “Any Adsense tool to verify the pricing of a keyword?”

1. RealSEO - Ask Good Questions
   January 25th, 2008 at 8:03 am

   After running, you can get some of this data in the Adsense advanced reporting interface. For Ad CPM, you can use this method:

   Under the Reports tab, on the left, see “Show Data By”. Below it, they should open the drop-down menu and select “Individual Ad”. Adjust preferences and click “Display Report”. The resulting report will show Ad eCPM in the second-to-right column. Work backwards from that. Do not use page eCPM or you’ll get misleading numbers should you have more than one ad on your page

   For reference:

   CTR = (Clicks / Impressions) * 100
   EPC = Earnings Per Click
   eCPM = (Earnings / Impressions) * 1000
   eCPM = CTR * EPC * 10

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